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A look into the crystal ball: social media trends in 2022
Which developments are in the pipeline for social media marketing? Which trends will come, which will pass, and what will remain consistent? For the Social Marketing Trends Report 2022 by the networkone and kurio, Lucas Florian, Unit Director Digital at PIABO, dared to take a look into the crystal ball.
Generation AI – How artificial intelligence is changing the way we think
The common narrative about a future with artificial intelligence is one of dehumanization. Of machines attacking our ethical beliefs, our moral principles and financial livelihoods. But there is another view of this future. Thoughts by Robert Thielicke.
How to implement sustainability in companies – and communicate it authentically
The UN Climate Change Conference in Glasgow has once again brought it home to us with all its urgency: All forces in society must contribute to achieving the 1. 5-degree target to mitigate the devastating effects of the climate crisis.
Blockchain and fundraising: what are ICO, STO, IEO and IDO?
With the boom of the crypto scene, the classic purchase of stocks has got competition. More and more investments are being made via investment options based on blockchain technology.
Inside East Asia: How does marketing communications work in China?
While most states are still longing for the pandemic to end and the economy to get “back to normal”, China has recovered rapidly since the second half of 2020. According to government figures, the Chinese economy increased by 2. 3% in real GDP growth in 2020.
