AI meets PR –– How artificial intelligence changes the character of public relations
Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers.
In our "5 questions with…" section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Marianne Schulz, Senior Communications Consultant and part of the PIABO Hamburg Hub.
By 2021, Non-Fungible Tokens (NFTs) have become hyped outside the crypto world. NFTs are digital certificates of ownership based on blockchain technology. What makes them, among other things, forgery-proof and unique is that they are predestined to be used in digital collectables.
PIABO PR compiles an annual list of editors for deutsche-startups. de who specialize in the startup and tech scene. In particular, journalists who primarily cover tech topics are named. The following list shows who are particularly relevant to this topic in 2022.
More time to develop your employees, better and faster recruiting processes, plus streamlined payroll accounting - smart HR tech solutions can significantly simplify the day-to-day work of HR professionals. But which companies will make a particular mark on the scene in 2022? Fabian Zeitler, Senior Communications Director at PIABO, has put together an overview.
A look into the crystal ball: social media trends in 2022
Which developments are in the pipeline for social media marketing? Which trends will come, which will pass, and what will remain consistent? For the Social Marketing Trends Report 2022 by the networkone and kurio, Lucas Florian, Unit Director Digital at PIABO, dared to take a look into the crystal ball.
Let's talk about… part-time studying & time management
In our "5 questions with…" section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Katja Werner, Communications Consultant and about to finish her Master’s degree in Digital Communications.
Generation AI – How artificial intelligence is changing the way we think
The common narrative about a future with artificial intelligence is one of dehumanization. Of machines attacking our ethical beliefs, our moral principles and financial livelihoods. But there is another view of this future. Thoughts by Robert Thielicke.