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Creator Economy 101: How to use influencers in your communications strategy
Content creators and influencers have been firmly integrated into the communications strategy of many companies for years. Influencers no longer come only from the beauty or gaming sector, but are experts on a wide variety of topics and also promote niche products.
Identity & Access Management – What it is and why it is crucial for companies cyber security
Identity management is one of the most important pillars of corporate cyber security: the more identities there are in an organization, the greater the risk of falling victim to a successful cyber attack.
Not even a pandemic could lastingly affect our desire to travel. That said, the travel industry is facing a number of potentially disruptive events at the moment. But it is precisely these crises and the volatile market environment that are also creating opportunities for travel tech start-ups.
Venture Capital: How will the next generation of VCs invest?
Fledgling Gen Z investors have their own ideas about sustainable investments. Gen Z makes up 30 percent of the world population and will shape the future of investments with their requirements on work life and the labor market. If you look up young employees in venture capital companies, it quickly becomes evident that the future venture capital experts are primarily value-oriented.
The Metaverse: Status Quo and Opportunities for B2B Companies
Unknown digital worlds? A study by Civey on behalf of Teamviewer shows that around 69 percent of respondents in Germany don’t know what theMetaverse even is. This needs to change, as the use of virtual spaces is on the rise.
What a week! A lot happened during the first-ever PIABO Brand Week in the agency's 16-year history. From Q&A sessions and Diversity Talks, Unit Events, and Fuck-Up Nights to our big PIABO Summer Party 2022 – the week was all about getting to know each other, sharing ideas, and celebrating.
Inside PIABO – How different personalities make us grow stronger together
Different preferences, motivations and ideas make us unique personalities. Those who know their own preferences and needs as well as those of their colleagues can better respond to their counterparts.
Branding may be a century old, but at no time has it changed as much as it has in the last decade. Above all, this has led to agencies having to think more and more about the "why" of a brand. It is no longer just about putting the product or the service in the foreground - especially not in times when quality is becoming ever more equal.
Industry 4.0 - The most important topics and how to talk about them (Part 2)
The smart factory as an autonomous production facility is the declared goal of Industry 4. 0 - an intelligent connection of plants and machines that will function largely independently of human employees in the future.
Metaverse in Communication: Customer Engagement 3.0
We are on the threshold of the next stage of the internet: Web3. Its central promise also includes a decentralized metaverse. While the term has been making the rounds in blockchain circles for some time, it has also recently become mainstream, with the rebranding of Facebook as "Meta.
