Blog

08.05.2022
von PIABO

Mother's Day 2022 - How we create a family-friendly corporate culture

Today is Mother's Day. We want to use this special day as an opportunity to celebrate the many mothers at PIABO.

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28.04.2022
von PIABO

NFTs - Are they becoming as relevant for marketing and communication as social media?

NFTs are very popular in 2022 and some companies are already using them in their marketing strategies.  Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That's because more and more companies are starting to develop their own NFT projects.

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26.04.2022
von Ann-Kathrin Marggraf

How to make a climate-friendly workation a success – from the idea to its realization

"Workation" is on everyone's lips. We at PIABO dared to just try it and enabled 30 employees to work from a country house near Rome for four weeks. Ann-Kathrin Marggraf, part of the team who organized the workation, takes us on the journey of how the workation was organized, from the idea to the implementation. In her luggage: practical tips for the perfect workation.

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21.04.2022

Let's talk about… brainstorming culture & creativity in PR

In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. For todays World Creativity and Innovation Day, it’s Steffi Müller’s turn. She is Communications Director and PIABOs lead contact for strategy building, creative workshops and brainstormings.

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13.04.2022
von PIABO

Industry 4.0 - The most important topics and how to talk about them (part I)

Industry 4. 0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution.  But what exactly is it all about? Which terms are essential to know and where does Germany stand in terms of Industry 4.

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12.04.2022
von PIABO

Let's talk about… sustainability & climate officers

In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Ann-Kathrin Marggraf, Senior Communications Consultant and PIABO Climate Officer.

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08.04.2022
von PIABO

AI meets PR –– How artificial intelligence changes the character of public relations

Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers.

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01.04.2022
von PIABO

Let's talk about… recruiting trends & PIABO benefits

In our "5 questions with…" section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Julia Pierce, Talent Engagement Lead at PIABO.

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10.03.2022
von PIABO

Let’s talk about... Remote & Part-time

In our "5 questions with…" section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Marianne Schulz, Senior Communications Consultant and part of the PIABO Hamburg Hub.

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07.03.2022
von PIABO

Non-Fungible Tokens: What are NFTs?

By 2021, Non-Fungible Tokens (NFTs) have become hyped outside the crypto world. NFTs are digital certificates of ownership based on blockchain technology. What makes them, among other things, forgery-proof and unique is that they are predestined to be used in digital collectables.

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