PIABO PR uses cookies to give you the best online experience, and to analyze our traffic. You consent to the cookies if you continue to use this website. For more information, consult the privacy policy.
NFTs - Are they becoming as relevant for marketing and communication as social media?
NFTs are very popular in 2022 and some companies are already using them in their marketing strategies. Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That's because more and more companies are starting to develop their own NFT projects.
How to make a climate-friendly workation a success – from the idea to its realization
"Workation" is on everyone's lips. We at PIABO dared to just try it and enabled 30 employees to work from a country house near Rome for four weeks. Ann-Kathrin Marggraf, part of the team who organized the workation, takes us on the journey of how the workation was organized, from the idea to the implementation. In her luggage: practical tips for the perfect workation.
Let's talk about… brainstorming culture & creativity in PR
In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. For todays World Creativity and Innovation Day, it’s Steffi Müller’s turn. She is Communications Director and PIABOs lead contact for strategy building, creative workshops and brainstormings.
Industry 4.0 - The most important topics and how to talk about them (part I)
Industry 4. 0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution. But what exactly is it all about? Which terms are essential to know and where does Germany stand in terms of Industry 4.
In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Ann-Kathrin Marggraf, Senior Communications Consultant and PIABO Climate Officer.
AI meets PR –– How artificial intelligence changes the character of public relations
Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers.
In our "5 questions with…" section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Julia Pierce, Talent Engagement Lead at PIABO.
In our "5 questions with…" section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Marianne Schulz, Senior Communications Consultant and part of the PIABO Hamburg Hub.
By 2021, Non-Fungible Tokens (NFTs) have become hyped outside the crypto world. NFTs are digital certificates of ownership based on blockchain technology. What makes them, among other things, forgery-proof and unique is that they are predestined to be used in digital collectables.
Let's talk about… International PR & Diversity as a success factor in communication
In our "5 questions with…" section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Michelle Liao, International Practice Director.
