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Let's talk about…Corporate Social Media & Pinkwashing
In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Nicolas Kollat, responsible for our social media channels and developer of the "Let's talk about. . . " format. We talk to him about the relevance of visibility on social networks and about his commitment to LGBTQIA+ issues at PIABO.
Virtual Reality - gimmick or revolutionary technology?
Virtual reality is not a new technology, but has been used by many for years. Nevertheless, VR applications are considered a gimmick by many, and only gradually is the full potential of the innovative technology becoming clear.
Let's talk about... gender-sensitive language & diversity in the workplace
In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Stephanie Stein, Senior Communications Consultant in our new B2B Technology Unit. Among other things, she is known for her commitment to more gender-sensitive language.
Reconciling work and sports – How do we become more resilient?
Stress is omnipresent in our society and so are tips and tricks to become more resilient. In the end, everyone has to find out for themselves what actually helps. One group of people from whom you can learn a lot are athletes. Our colleague Sina John plays lacrosse for the German national team and is currently preparing for the world championships.
SpaceTech: The Conquest of Space – Made in Germany
To infinity and beyond. This is the dream many companies in the spacetech sector pursue. Yet the industry has changed dramatically since its beginnings. Fasten your seatbelts, because Julia Tenner, Unit Director at PIABO, takes us on the ultimate spacetech journey.
NFTs - Are they becoming as relevant for marketing and communication as social media?
NFTs are very popular in 2022 and some companies are already using them in their marketing strategies. Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That's because more and more companies are starting to develop their own NFT projects.
How to make a climate-friendly workation a success – from the idea to its realization
"Workation" is on everyone's lips. We at PIABO dared to just try it and enabled 30 employees to work from a country house near Rome for four weeks. Ann-Kathrin Marggraf, part of the team who organized the workation, takes us on the journey of how the workation was organized, from the idea to the implementation. In her luggage: practical tips for the perfect workation.
Let's talk about… brainstorming culture & creativity in PR
In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. For todays World Creativity and Innovation Day, it’s Steffi Müller’s turn. She is Communications Director and PIABOs lead contact for strategy building, creative workshops and brainstormings.