Blog

09.11.2020
von PIABO PR

MIT Technology Review Editor-in-Chief Robert Thielicke establishes Healthtech Unit at PIABO PR

PIABO PR, Germany's leading full-service PR partner for the digital industry, expands its health and biotech expertise with Robert Thielicke as new Unit Director.

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30.10.2020
von PIABO PR

Blockchain and Crypto: The 7 Must-Know Media for Good Crypto News

The most well-known cryptocurrency Bitcoin further enjoys high popularity according to a survey of the stock exchange portal The Tokenist. 45% of the interviewees would invest 1000$ rather in Bitcoins instead of in shares, real estates or gold. Compared to 2017, this represents an increase of 13%.

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20.10.2020
von STEFAN HÖVEL

How Direct Brands Steal The Show From Established Brands ... And Also Growth (part 2)

Think about the following scenario: You are a manager of a leading German car manufacturer. On a daily basis questions arise why you are not as "fresh" and not as "digital" as Tesla.

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08.10.2020
von PIABO PR

Inside PIABO: Katharina Hein on the multiplicity of Tech-PR, her position as team ambassador and PIABO's new home

In our new blog series "Our longest serving employees'' we introduce you to Katharina Hein. She is Communications Director and has been a permanent member of the PIABO team since 2016.

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03.10.2020
von PIABO PR

Inside PIABO: Simone Krist on team success, corporate culture and the pioneering spirit

For our blog series called "our longest-serving employees" we spoke to Simone Krist, Unit Director B2C, about her role as a manager at PIABO.

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15.09.2020
von PIABO PR

These Are The Most Important Media For Blockchain And Crypto In Germany

The blockchain industry has grown at a rapid pace in recent years. Berlin offers the world one of the best blockchain ecosystems and attracts first-class investors, founders and blockchain enthusiasts.

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27.08.2020
von PIABO PR

The Magic of Data: Best Cases for Data-driven Storytelling (Part 2)

Data-driven PR stories enjoy great popularity, especially in editorial offices for economics they are in great demand. However, the strategic use of data in communication is for many companies still new territory.

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21.08.2020
von PIABO PR

How does an AI judge – and who's responsible for it anyway?

With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life.

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18.08.2020
von PIABO PR

The Phenomenon Of Direct Brands – Are These Only Start-ups Or Much More?

According to recent studies, there are already more than 22,000 start-ups worldwide that develop a brand around a single physical product or around a specific product group. These brands sell primarily, or exclusively, directly to the customer – i. e. D2C. The distribution channel is always online first.

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17.08.2020
von PIABO PR

Introducing our PIABO Newbies

Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means for many.

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