Blog

Aug 17, 2021
von PIABO

Blockchain and fundraising: what are ICO, STO, IEO and IDO?

With the boom of the crypto scene, the classic purchase of stocks has got competition. More and more investments are being made via investment options based on blockchain technology.

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Aug 3, 2021
von PIABO

Inside East Asia: How does marketing communications work in China?

While most states are still longing for the pandemic to end and the economy to get “back to normal”, China has recovered rapidly since the second half of 2020. According to government figures, the Chinese economy increased by 2. 3% in real GDP growth in 2020.

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Jul 20, 2021
von PIABO

Blockchain PR: building trust in highly volatile markets

If you take a look at the crypto market from a little distance, you can imagine it like a big fair.

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Jul 13, 2021
von PIABO

Why newsjacking should be part of any good PR strategy

Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully "hijacking" news coverage with your own content is an art.

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Jul 6, 2021
von PIABO

Crypto glossary - the most important terms related to cryptocurrencies and blockchain

Bitcoin, Ethereum, Dogecoin - everyone is talking about cryptocurrencies and the associated buzzwords. As a communications agency with a specialized blockchain practice, we open up European markets for the often highly complex blockchain-based businesses.

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Jun 24, 2021
von PIABO

How to: Climate-neutral company in 5 steps

While the climate crisis was still a rather small topic a few years ago, the relevance and extent of it has now arrived in society and companies. People do not only want to make a contribution in the private sphere, but also in the professional and corporate context.

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Jun 18, 2021
von PIABO

Professional live streaming, breakthrough technologies and e-sports: PIABO PR presents visionary companies

Today is Digital Day – for the second time in history. In order to celebrate that day, PIABO presents pioneering companies and explains how the Digital Unit, founded in 2020, is actively shaping digitization.

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Jun 15, 2021
von PIABO

High quality design says more than 1000 words - The new redesign of SPRK.global

A good corporate design says more than a thousand words. As communication experts, we transmit messages both through conceptual PR and through a strategically thought-out appearance for a professional corporate identity (CI).

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Jun 8, 2021
von PIABO

Unchain Print: Interview with Lukas from Blockmagazine

Digital currencies on analog pages
Last year, Lukas Fiedler launched the first printed magazine on the thematic cosmos surrounding blockchain, DeFi and cryptocurrencies - pretty much the most digital trends of our time, by the way - in newsagents. Now the second issue is finally out.

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Jun 5, 2021
von PIABO

World Environment Day: Our Greentech Unit presents pioneering startups that make life a little better every day

Today is World Environment Day. The day, which was established by the United Nations Environment Programme (UNEP) on June 5th, 1972, is becoming increasingly relevant. After all, protecting the environment and climate are among our most important tasks today. Green technologies are helping to shape a future worth living.

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