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Let's talk about… brainstorming culture & creativity in PR
In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. For todays World Creativity and Innovation Day, it’s Steffi Müller’s turn. She is Communications Director and PIABOs lead contact for strategy building, creative workshops and brainstormings.
Industry 4.0 - The most important topics and how to talk about them (part I)
Industry 4. 0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution. But what exactly is it all about? Which terms are essential to know and where does Germany stand in terms of Industry 4.
AI meets PR –– How artificial intelligence changes the character of public relations
Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers.
By 2021, Non-Fungible Tokens (NFTs) have become hyped outside the crypto world. NFTs are digital certificates of ownership based on blockchain technology. What makes them, among other things, forgery-proof and unique is that they are predestined to be used in digital collectables.
Let's talk about… International PR & Diversity as a success factor in communication
In our "5 questions with…" section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Michelle Liao, International Practice Director.
